(null)

Lauren Glennon (’15) Gets a Firsthand Look at Sports Marketing and Management With the Asheville Tourists

(null)

My name is Lauren Glennon and I’m a senior at UNC Asheville majoring in Management with a concentration in Marketing. I’ve always been interested in the entertainment industry and worked several street teaming and promotional internships in music. When I was offered an internship with the Asheville Tourists Baseball Club I jumped on the opportunity to experience the world of sports management and marketing.

I began working a month before Opening Day with a small group of about 15 full time staff members. While gearing up for the season I would sit in on sales meetings about sponsors of the team, seeing first hand how all the sponsored portions of a sporting event come to be. I would also be sent into the community to do grassroots marketing including prospecting local business that would be willing to display promotional schedules for the season or taking the mascots, Mr. Moon and Ted E. Tourist, out to various community events.  One of my favorite opportunities was going to ESPN Radio and getting to voice the commercials for our sponsors that air during the broadcasts of our games!

About a month into the season, I can say that the sports industry is an exciting roller coaster and you have to be prepared for anything that could happen. On a game day there is so much that needs to be done to be ready to open the gates in the evening to up to 4,000 fans.  First thing in the morning I will go set up flags along Biltmore Avenue in Downtown advertising “Game Today”. I will also go through our inventory to make sure the store is fully stocked with merchandise, answer phone calls regarding ticket sales, and prepare all promotional materials that are to be distributed including jersey giveaways, t-shirt gun t-shirts, gift cards, etc.

Once gates open, I supervise a group of employees called the “Jade Bombers” with the Promotions and Community Relations Manager. The Jade Bombers are basically our baseball cheerleaders and energize the crowd as well as execute all of our in game promotions from kids races, t-shirt tosses, and other giveaways. Every promotion is scheduled for a specific moment of the game, whether it’s top of the fifth inning or middle of the eighth.  This part of my job is extremely fast paced; you cannot stop paying attention to the game for a split second or you can miss an event you’re supposed to do. I have been continuing to develop my management skills in delegating tasks to the Jade Bombers to ensure a successful run thru on any given game day.

Through my internship I’m getting a great mix of opportunities to utilize my management skills and marketing tactics. The staff at the Asheville Tourists is great at giving me opportunities to try all different aspects of the sports industry, from allowing me to manage the store, supervise part-time staff, and interact with both clients and customers. They place a lot of trust in me, which I appreciate because it gives me a chance to accept new challenges and rise to the occasion.

My advice to any current students interested in working in sports management is to do an internship, or even two! Almost every single person that is a full time employee at the Asheville Tourists began as an intern and it’s a great opportunity to really understand the logistics of all that goes on behind the scenes. I can definitely say this job has given me invaluable experience in customer service, communication, and leadership that will be transferable no matter where my professional life ends up. I’m very excited to continue throughout our 2015 season!

Talene Biltmore

Talene Dadian (’16) Learns HR Expertise with Biltmore

My name is Talene Dadian and I am currently a junior Psychology major and Management minor at UNC AsTalene Biltmoreheville. Like many students, I started feeling the pressure to get “real world” experience. I wanted an internship and thought HR sounded interesting. However, I had no idea where or what type of company, if any, would even offer this. Thankfully, I spoke with the career counselors at the Career Center and they were able to connect me with an awesome opportunity that I don’t think I would have come across on my own, or even have thought of applying to. This past summer, I had the AMAZING opportunity to intern at Biltmore. Within Human Resources, I specifically interned within Biltmore Staffing Services.

Right from the start, I quickly learned and was treated with Biltmore’s trademark “Gracious Hospitality” that is extended to not only guests, but to all employees. As expected, I was given a multitude of research projects aimed at identifying niche culinary, horticulture, and hospitality markets and job platforms. However, I could not have imagined the amount of actual experience my internship would provide.  I was incredibly fortunate to have the opportunity to be an active participant in nearly every step of the hiring process. From interviewing applicants to hiring new employees and getting all of their necessary pre-employment paperwork and trainings completed, I got to participate in everything!

One of my faBiltmore west sidevorite parts was conducting screening interviews with potential candidates. While initially terrified that I would be the interviewer for a change and not the interviewee, the Staffing Center worked with me to provide training and got me to feel more comfortable sharing details about the positions, Biltmore Estate history, the legal rules of conducting interviews, the types of questions to ask, and what answers to look for. The practice I gained through conducting interviews has been invaluable. I was able to not only see what an employer, such as Biltmore, looks for in a new hire, but I also had the chance to reflect on the way I interview and what I should and should definitely not do in the future.

I also learned about the tedious, time-consuming process of pre-employment onboarding that goes on behind the scenes before a new employee can start work. I was swimming up to my eyeballs in I-9 documents, tax forms, ordering of drug screens, background checks, physicals, scheduling of trainings, and making nametags and employee ID badges, etc. all of which must be completed for each new employee! As overwhelmed as I was at the beginning of all these endeavors, this was an excellent learning opportunity about the processes of staffing any company or organization. Being thrown into a new situation is part of life, school, or any job and I am so thankful that I was challenged to learn new skills and think critically about new processes.Biltmore Fall

Another awesome part about interning at Biltmore was the ability to interview other departments and areas of Biltmore Estate. I had the opportunity to complete informational interviews with the HR Safety Manager, Benefits Manager, as well as the Food & Beverage Manager for the Biltmore House, the Outdoor Center Director, and many other departments. From touring the house, test-tasting the delicious cuisine, interviewing different HR managers, to taking a trip to the west side of the estate to view the winery fields, I got to experience it all. Every moment and interview allowed me to see how staffing fit ibiltmorento each and every aspect of the estate and how interconnected each aspect must be for Biltmore Estate to run smoothly and provide the best guest experience.

I think the biggest challenge for me was wanting to do everything really well and not disappoint not only the Staffing Center, but also myself. The biggest tip I can give to anyone looking for experience with an internship is that an internship is a chance to learn, learn from mistakes, and learn how to quickly address mistakes. Ask questions, say “yes” to new projects. Take this opportunity to learn and challenge yourself!

When I first began my internship, I had no idea what type of Human Resources field I would like to go into. After completing my internship at Biltmore, I have found that I love working with people. Working in a talent acquisition and staffing center would be something I can see myself doing and enjoying as a future career.